Baynoire – Transforming Luxury Streetwear with a High-Impact E-Commerce Overhaul

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Baynoire is a high-end streetwear brand that blends luxury with bold urban fashion. To scale their online presence and improve sales performance, they needed an optimized Shopify store and a structured retention strategy to maximize customer engagement.

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The Challenge

Despite having a strong brand identity, Baynoire’s online store struggled with conversion inefficiencies, leading to missed revenue opportunities. Additionally, their retention efforts lacked automation, limiting their ability to effectively re-engage potential and existing customers through email and SMS marketing.

Our Approach

HockeyStick partnered with Baynoire to implement a multi-faceted e-commerce strategy:

• Shopify Store Revamp: We redesigned and streamlined the store experience, refining navigation, product displays, and checkout flows to enhance conversions.
• Automated Email & SMS Flows: We introduced retention-driven automations, including abandoned cart recovery, post-purchase engagement, and exclusive promotions to nurture customer relationships.
• Targeted Promotional Campaigns: We executed high-impact email and SMS campaigns for seasonal sales and special launches, significantly boosting engagement and purchase rates.

Impact & Results

Our strategic interventions delivered outstanding performance improvements:

✅ 25% increase in conversion rate in Q3 2024
✅ Over 230% growth in monthly sales
✅ Stronger customer retention through automated engagement
✅ A refined, high-performing e-commerce ecosystem

By integrating an optimized storefront with smart retention strategies, we helped Baynoire achieve sustainable e-commerce growth while elevating the shopping experience for their customers.