Jen – Scaling a Fashion Brand with E-Commerce Optimization & Retention Marketing

‍

Jen is a contemporary fashion brand that blends trend-driven styles with everyday wearability, catering to Egypt’s Gen Z audience. With a growing customer base and a strong brand identity, Jen needed to scale its e-commerce operations and maximize digital sales through performance-driven strategies.

The Challenge

Despite its strong product-market fit, Jen faced challenges in converting website traffic into actual purchases and optimizing its retention strategies. The brand sought to improve its Shopify store experience, enhance conversion rates, and drive repeat purchases through structured email and SMS marketing campaigns.

Our Approach

HockeyStick partnered with Jen to implement a data-driven e-commerce growth strategy, focusing on:

• Shopify Store Enhancements: We refined the site’s navigation, optimized product pages, and improved the checkout experience to reduce friction and boost conversions.
• Data-Backed Performance Marketing: Implemented targeted acquisition strategies to attract high-intent shoppers and increase customer acquisition efficiency.
• Email & SMS Retention Strategy: Built automated marketing flows to increase customer engagement and maximize lifetime value.

Email & SMS Campaign Success

To strengthen customer retention and maximize seasonal sales, we executed a structured email and SMS strategy, which included:

📩 Automated Email Flows – Abandoned cart recovery, post-purchase engagement, and re-engagement sequences to drive repeat purchases.
📲 Personalized SMS Campaigns – Timely promotions and exclusive offers designed to convert high-intent shoppers.
🔥 Q4 Promotional Push – A high-impact Black Friday and end-of-year sale campaign that significantly contributed to revenue growth.

These efforts helped build a highly engaged customer base and fueled sales momentum throughout the quarter.

Results & Impact

Our strategy delivered outstanding results for Jen, including:

✅ 5X increase in sales during Q4 2024
✅ 80% improvement in conversion rate
✅ Boost in customer retention through automated email & SMS sequences

‍