Organdy – Elevating E-Commerce with a Full-Scale Revamp

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Organdy is a leading fashion brand in Egypt, catering to Gen Z with trend-forward, high-quality apparel. As they set their sights on scaling their e-commerce presence, Organdy sought a strategic partner to enhance their Shopify store, optimize conversions, and drive revenue growth through digital marketing.

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The Challenge

Organdy's previous Shopify store lacked the seamless user experience necessary to convert traffic into sales. Additionally, they needed a comprehensive digital marketing strategy to amplify engagement, capitalize on seasonal sales opportunities, and nurture customer retention through targeted email and SMS campaigns.

Our Solution

HockeyStick partnered with Organdy to execute a multi-faceted e-commerce transformation:

• Shopify Store Revamp: We redesigned Organdy’s online store with an optimized UI/UX, focusing on speed, intuitive navigation, and a frictionless checkout experience.
• Performance Marketing Strategy: We developed and launched strategic ad campaigns across multiple channels, ensuring high-impact visibility and targeted acquisition.
• Email & SMS Marketing Execution: We created automated and promotional campaigns, leveraging Black Friday, seasonal offers, and personalized retention strategies to maximize customer engagement.

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Results & Impact

Our e-commerce strategy delivered remarkable growth for Organdy, achieving:

✅ 64% increase in store conversion rate
✅ 100% increase in sales post store revamp, and an 87% subsequent increase in MoM sales
✅ More than 2X revenue growth in peak sales months
✅ A highly engaged customer base through automated email & SMS flows
✅ A scalable e-commerce infrastructure primed for sustained growth

Through a combination of smart design, performance-driven marketing, and data-backed optimizations, Organdy successfully transformed its online presence, turning traffic into loyal customers.

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