Sheffield Egypt – Expanding a Legacy Brand into New Markets

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Founded in 1987, Sheffield Egypt is a leading producer of premium flatware and cutlery products, recognized for its craftsmanship and quality. As the brand set its sights on expanding from Egypt to Saudi Arabia (KSA), it required a strong e-commerce strategy to scale operations and drive sales in a competitive market.

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The Challenge

Sheffield Egypt needed to break into the KSA market, grow its online presence, and optimize its digital sales funnel. While the brand had a well-established reputation in Egypt, reaching a new customer base required an effective e-commerce strategy, performance marketing, and retention-driven engagement.

Our Approach

HockeyStick partnered with Sheffield Egypt to implement a data-driven growth strategy, including:

• Shopify Store Optimization – Enhancing the online store for a seamless shopping experience tailored to KSA customers.
• Performance Marketing Execution – Launching targeted campaigns to increase brand awareness and drive customer acquisition.
• Email & SMS Retention Strategy – Implementing automated workflows to engage new customers and nurture repeat purchases.
• Localized Expansion Strategy – Adapting content, pricing, and promotions for the Saudi market to maximize conversions.

Results & Impact

Our collaboration led to significant market expansion and revenue growth:

✅ 154% increase in month-over-month total sales
✅ 1.4k units sold in KSA, compared to 440 last year
✅ 3x year-over-year growth in acquired customers across KSA

By combining conversion-driven store optimizations with high-impact digital marketing, we helped Sheffield Egypt establish a strong foothold in the Saudi market while driving sustainable e-commerce growth.

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